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To celebrate the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership has been formed. Pokémon's creators and the Natural History Museum will launch a pop-up shop featuring exclusive merchandise. Fans can look forward to products like plush toys, art prints, and writing supplies all inspired by the museum's aesthetic. For collectors, though, will be a specially made Pikachu card, given as a free bonus at the pop-up. This shop is scheduled both the physical location to online from January 26 to April 19.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited volume packed with stunning artwork that show Pokémon in their wild environments. It's essentially is what an in-world scientist could produce once adventurers submit their data, alternatively what Charles Darwin might have created if the Galapagos teemed with flying-types rather than birds. A key appeal stems from the book's serious approach, presenting Pokémon as a legitimate subject for study. Author Yoshinari Yonehara together with artist Chihiro Kinoshita both hold PhDs in ecology and behavioral science.

What Makes This Promo Card Different

The company regularly to issue to release promos celebrating big events or crossover partnerships. Many of these collector items typically highlight the famous mouse Pokémon that acts as the series face. The factor setting this latest museum card is its distinctly bigger dimensions. Although exact measurements have not been publicly disclosed, availability will certainly be highly restricted, with fans limited to just one card per purchase.

Limiting Speculator Activity

According to an official announcement, some of the pop-up items will also be sold outside the museum walls. However, a wider release will only be specific stores within the UK. Critically, collectors will not be able to purchase this promo through the official web shop. Although speculator demand is a given, the setup suggests they will have trouble stockpiling large numbers on this occasion. For those unable to attend, there is the upcoming fossil-themed display coming to Chicago later this year.

"Every penny from purchases from the museum store and from its online store, which covers these items, support the Natural History Museum’s non-profit work. That encompasses the research of 400 scientists who are conducting studies to discover answers to the planetary emergency," the statement notes.